Advertising to Children - 1963 Words

Advertising to children has existed for a long time; however what has changed is the amount of advertising and the media through which it comes. Today’s commercials are more sophisticated and pervasive, it is not that the products are good or bad, it is the notion of manipulating children to buy the product. Children are not little adults and their minds are not fully developed, still marketers are playing to their developmental vulnerability. The advertising that children are exposed to today is honed by psychologist and is enhanced by media technologies (Clay, 2000). The issues surround the impact of commercial culture and children’s well-being usually generates plumes of steam and everyone gets excited about it. However there seem to†¦show more content†¦Young children are targeted not just to sell products to, but to generate interest or hype in the product whereby, eventually capturing brand loyalty at a young age. This action is also important for adults too; however advertisers know that adults have already accepted their brand preference and purchasing habits. Children spend numerous amount of time watching television, playing videogames, and using computers. For businesses, these children represent the ultimate prize, an unprecedented, powerful, and elusive new demographic to profit from. Their goals now are to insinuate their brands into these children’s lives and marketers have begun to place products directly into children entertainment by subtle â€Å"product placement†. Product placement which is the significant placement of product within movies or television programs (OQuinn, Thomas C; Allen, Chris D; Semenik, Richard J, 2009). According to the text, advertiser love the exposure that product placement provides because many consumers have turned to solutions that avoids traditional advertising, with technology like the TiVo, the consumer can skip commercials. Competition can be intense and businesses go to ethically questionable extreme ways of pushing goods, services, and beliefs. When children see a movie and then tries to replicate the script with the aid of toys, that message they are getting is; whenever they play, they should play like the movie. Since they haveShow MoreRelatedAdvertising Targeted to Children Essay1039 Words   |  5 Pagesdecisions on our own to not be manipulated by advertisement we encounter today but what is the there to regulate advertisement aimed to children in today’s society? In order to control advertisement targeted to children the government must set up laws to regulate what is shown because if advertisement goes unregulated the hidden effects and causes will lead our children to a variable amount of things such as health, poor future decisions and even a child’s behavior. According to CBS News In 1983,Read MoreAdvertising and Children. 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The term may be used to refer toRead MoreMarketing And Children Essay1620 Words   |  7 PagesAmerican children are consumers of media and are exposed to a plethora of messages on a daily basis, most targeted directly at them (Neeley 2004). And there are not just one, but at least three groups who are out to take advertising to children out back for a spanking! One example of marketing towards the youth market is the Kelloggs website Fun-K-Town. The site is devoted solely to kids and their favorite breakfast brands through the use of games. The site is looked at in depth below. Read MoreThe Government Should Exercise More Control And Limits On Advertising868 Words   |  4 Pagesshould exercise more control and limits on advertising that is aimed at children. Children are the leaders of the future and the children watch on average two or more hours of television a day. These are children’s most formative years. 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